Command Centre — Verifi / Theo

Leads Today

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Calls Booked

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update manually below

Applications

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update manually below

MRR

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Theo Signups Today

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Active Premium

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Churn Today

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Failed Payments

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Verifi Pipeline — cash engine

update manually

enter your current pipeline numbers below

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New Leads

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Contacted

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Qualified

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DIP / App

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Offer

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CALLS BOOKED TODAY

APPLICATIONS SUBMITTED

lead sources

SEO

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Referral

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Theo

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PPC

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timing metrics

Avg time to first contact

target: under 10 min

Overall conversion rate

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SEO Performance

Rank Math positions

top pages — google position

/remortgage-best-rates/

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/mortgage-broker-southend/

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/bad-credit-mortgage-uk/

P31

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/when-to-remortgage-uk/

P19

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/ccj-mortgage/

P63

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/remortgage-with-defaults/

P12

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ppc

PPC spend (Apr)

£0 — not running

Best converting page

/mortgage-broker-southend/

Theo User Engine

Signups Today

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— this week

Total Users

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all time

Active Premium

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MRR loading

14d Inactive

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premium users

onboarding funnel — is theo sticky?

Signed up

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Added a mortgage

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Added a property

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Converted to premium

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engagement

Users with savings identified

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Users — no mortgage added

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Failed payments active

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Billing issues (any status)

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Opportunity Panel — Theo to Verifi leads

real users from your firestore — contact these people

Loading opportunities from Firebase...

Action Feed — what needs doing now

auto-generated from live data · prioritised

Building action list from Firebase...